Yesterday’s unveiling of official sponsor Zuku , continues the local (or it is regional yet?)multi-media’s company (Wananchi Group) in-roads in local sport. Starting with a suprise package last year of sponsoring the Kenya v/s Zimbabwe Victoria Cup tie and even securing screening rights, the media company has sought to change the sporting scene and is slowly making its mark especially in rugby. (…coincidentally in both cases, the sponsorship has been for the magical figure of KSh. 2 million each…)
|ZUKU – logo courtesy of www.zuku.co.ke|
Rugby purists have not been entirely amused by these entreaties made to the Kenya Rugby Union since an earlier arrangement with SuperSport was seeing the Kenyan game getting more coverage and the sports media powerhouse was in the process of making substantial investment in the local game and production only for this to be dropped. Up until the writing of this post, it is not known who will screen Kenya’s premiere rugby event the Safari Sevens though title sponsors Safaricom have already confirmed their willingness to continue supporting the event.
Kenya Rugby officials need be informed that while it is good to have companies coming on board with the much-needed financial support, it is also fair to review and where possible NOT ANTAGONISE existing corporate sponsors. Our sources tell us there has been some tension among top officials due to this gung-ho way of conducting rugby business. It will be fair to evaluate existing support and negotiate for better terms with these firms rather than going behind their backs to find new partners.
This was part of the reason the move of the Safari 7s to Nyayo stadium has not augured well with the staunchest of supporters in rugby and by extension traditional rugby powerhouses (without naming any for now).
All the same, we applaud Wananchi Group through ZUKU for making their case with the 30th edition of the Impala Floodlights. We shall be watching your move as you engage in local sport and pray that your worthy support can continue to other sporting disciplines as well. You can also explore developing cutting-edge programming in sports for your local audience and clientele which is still deficient of any comprehensive sports magazines.
See y’all at the Impala Grounds for the next 4 weekends!