Shirt Sponsorship – Kenya Shujaa 7s refuse to ‘Make It Kenya’

By Richard Wanjohi

The final leg of the 2017-18 World Rugby Sevens season in Paris was supposed to be the crowning moment for Kenya’s Sevens team – Shujaa. Kenya was in a tough group consisting of Fiji, New Zealand and Samoa. Starting off with New Zealand Shujaa lost before registering comprehensive wins against Fiji and Samoa, only to miss out on the Main Cup proper on account of points made (when the Fijians beat New Zealand).

Kenya 7s Team Shujaa at Paris 7s - Image courtesy of Andrew Sawatsky
Kenya 7s Team Shujaa at Paris 7s – Image courtesy of Andrew Sawatsky

For us watching the final leg though, something was amiss. Having gone almost the entire season without a shirt sponsor, we had gotten used to the miniscule logo of a local edible oils company at the back of the jerseys.
However just before the penultimate leg at Twickenham in England the team was able to secure the sponsorship – from Brand Kenya Board- with the boys donning the newly done shirts. Meant to have the ‘Make It Kenya’ moniker on the kit’s tops (around the chest), the lads decided to make good use of the medical tape usually provided for tying up the wrists and other injuries on their person.
Various media reports were peddled about non-payment of monies by Brand Kenya, or non-remittance of the same by Kenya Rugby Union to the players, others still on the release of fund to the team by GoK earlier last week. Depending on the sources the grapevine, the heart of the jerseys fiasco will unravel as the team arrives in the country and both Union and players give us their side of the story.
To get down to serious matters, sponsorship is defined as a ‘business relationship between a provider of funds, resources or services and an individual event or organization which offers in return some rights and association that may be used for commercial advantage’ according to one Steve Sleigh.
The World Rugby which manages and organises the World Sevens Series has strict and elaborate rules regarding kit sponsorship and how the shorts and tops ought to be emblazoned. See the details here.
In Kenya Rugby Union’s case, the shirt sponsorship by Brand Kenya Board is worth KES 20 million – with the deal meant to include use of the rugby sevens team players as global brand ambassadors for Brand Kenya for the next 8 months.
Seeing as the sponsorship came at the tail-end of the 2017-18 season, there were balances of monies and allowances owed to the players and team management including the training and conditioning managers.
Reliable sources inform us the team were to be paid the monies in four tranches of KES 4 million each. An additional amount of KES 2.5 million is to be paid directly to the players at KES 100,000 each. The balance of KES 1.5 million maybe taken as the Union’s management fee.
Here’s a sample of tweets titled #MaskingGate7s:

 

So what is the crux of the matter?
1. Given the history of non-payment of salaries and allowances, and also due to the end of the 2017-18 season, the players may have felt aggrieved for not receiving their dues in good time. What would stop the officials from withholding the same?
2. There is also the small matter of unpaid dues to the management and technical team officials. With a shoestring budget, where is the Kenya Rugby Union supposed to source for these monies?
3. Third, Brand Kenya Board as a government body is part of the bureaucracy that sees monies meant to be channeled for the good of the country – in this case sport, are either delayed or swindled by cunning bureaucrats’ within the system. It has happened before with contingents of teams representing Kenya on international assignments.
The important lesson here, is that the players are the ones most affected by the sponsorship (or lack thereof). They straddle and run themselves day in and day out. Putting up sterling performances against fully professional sides by the lads is no mean feat. It is the responsibility of both the Union and corporate sponsors to ensure such fiascos do not occur.
Though Brand Kenya and Union officials have assured the players of payment of the dues, this ought not to have happened in the first place. The damage caused to both delayed payments and concealed shirts by the players is not irreparable. Hard lessons learnt from all parties.
With the upcoming Rugby World Cup Sevens in San Francisco- USA from the 21st of July, Kenya’s Shujaa team is among the nations expected to perform well and shock a few seasoned teams. This is not the time to create off-or-on-field distractions.

Here’s a link to the Kenya Rugby Union’s statement in light of the non-committal and upcoming national teams assignments. Here’s a sneak peek of the statement;

The Kenya Rugby Union wishes to clarify that it has only received Ksh 31m out of a budget of Ksh 124m that was presented to and accepted by the Ministry of Sport after our headline partner pulled out . Following a meeting with the Ministry of Sports on January 10, it presented a budget of Ksh 124m two days later. (January 12). A second meeting with the Ministry took place on January 15 before the K.R.U received a payment of Ksh 31m in early February. This amount has been used to support our national squads in various assignments and we thank the Government for this….

In the absence of Government support, K.R.U is considering pulling all its representative squads out of international assignments. In light of the fiasco in Paris this past weekend, the K.R.U will take action to make sure that this does not happen again.

Commonwealth Games @ Gold Coast – Not so Common for #TeamKenya?

The team at SportsKenya decided to take a deeper look at  #TeamKenya’s participation at Australia’s Gold Coast Commonwealth Games. This post is also a response to an article by former athlete and Chef de Missio for the Gold Coast Kenya team – Barnabas Korir  titled Gold Coast was stepping stone to 2020 Tokyo Olympics. Striking while the iron is hot, let’s indulge you for the next few;

Image courtesy of Wikipedia
Image courtesy of Wikipedia

The Commonwealth Games down under in the Gold Coast have come to an end. The 21st edition aptly labelled as  XXI CWG saw one of the poorest showings by the Kenyan team. While the National Olympic Committee-Kenya (NOC-K) – the body charged with preparing and kitting the national teams for multi-sport events such as this – exuded confidence touting this as ‘the best Games ever’, they were forced to eat humble pie at the end of the 12-day(10 if exclude the opening and closing ceremonies) extravaganza.

Context

For the uninformed, the Commonwealth Games are a colonial heritage from Great Britain. It started off in 1930 as a confluence of countries with British heritage or colonized by the British. The Commonwealth Games Federation is mandated to run the Games including identifying the host country, reviewing and approving sports disciplines to be featured among other Games-related activities. The Games have had various monikers as follows;

  • 1930-1950: British Empire Games
  • 1954 – 1966: British Empire and Commonwealth Games
  • 1970 – 1974: British Commonwealth Games
  • 1974 to date: Commonwealth Games

For Kenya, the Commonwealth Games represent the first time Kenyan athletes ever participated in both individual and multi-sport events at a global stage – in 1954.

The true ‘coming out party’ though happened in 1958 when Kenya – then participating as a colony when it collected two medals in athletics through

  1. Arere Anentia – Bronze in 6 mile (present-day equivalent of 10,000 m )
  2. Bartonjo Rotich  – Bronze 440 yards hurdles (400 m hurdles)
1st ever Kenyan Medallist - Bartonjo Rotich
1st ever Kenyan Medallist – Bartonjo Rotich – Image courtesy of Wikipedia

The Games of this magnitude have usually been used to showcase the best of budding talent from the wealth of Kenyan sport. For a multi-sport event who’s participants include top sporting nations such as Australia, England and South Africa. A shift ought to have occurred by now from your usual attendance and filling the numbers.

The Games need to used by Kenya’s athletes more so the team sports to gain exposure and perform at a fairly competitive global stage. The disciplines such as basketball,hockey, netball, rugby and volleyball need to set themselves for the challenge of playing their counterparts in the Commonwealth.

A cursory look for example in rugby shows that 80 % of the top rugby 7s teams are represented in the Commonwealth – from Fiji, England, New Zealand to our erstwhile peeps South Africa.

What Worked

Before the team left for Gold Coast- Australia, the respective sports bodies made a beeline of ensuring the players are paid their allowances – not too sure theirs was athlete’s driven or a need to procure monies in their usually depleted accounts. All in all, the Government managed to pay off  was forced to pay pending allowances and bonuses in time.

Comparing previous outings such as the Rio Olympics fiasco in 2014, the athletes were adequately kitted by the NOC-K and official sponsor Nike. This was a departure from the joke that has been our athletes complaining not having the prerequisite gear for training and participating while on national duty.

While the selection team may have fluffed by selecting youthful and novices to participate especially in athletics, this can help build up for the next major meets at the World Athletics in 2019 and Olympics 2020. In Wycliffe Kinyamal, Stacy Ndiwa, Samuel Gathimba there is still rich talent in our midst…far-fetched but possible.

Wycliffe Kinyamal - 800m Men's Gold Medal at Gold Coast, Australia
Wycliffe Kinyamal – 800m Men’s Gold Medal at Gold Coast, Australia

What went Wrong?

Starting with the preparations, the NOC-K put out an ambitious budget of KES 450 million. Though it’s not clear whether they managed to secure the full amount, what boggles the mind was how this figure was arrived at and how much was eventually going to reach the athletes.

Secondly the selection process for some of the disciplines was not to par. This was especially so in athletics (marathon) and where elite athletes gave the Games a pass. Given the shift from August to April, the disruption on the athletics calendar was not taken well by a number of seasoned runners (and their agents).  Other disciplines such as squash, shooting and archery were reduced to hand-picking of participants by officials.

Third, reduced corporate sponsorship and Government dependence. While the overall role of the team is to represent the country on national duty, there was little to no corporate sponsorship or support. Sports associations have not endeared themselves to local corporate firms and most have become indifferent to demands for sponsorship. Lack of accountability and transparency in use of secured funds plays a major role in this. Little to no use of funds for developmental purposes has affected most sporting disciplines.

Eunice Wambui - Bowling at 2018 Commonwealth Games - courtesy of www.the-star.co.ke
Eunice Wambui – Bowling at 2018 Commonwealth Games – courtesy of www.the-star.co.ke

Fourth, no sense of national pride and duty. Majority of athletes going to international events in the last couple of years have become disillusioned with doing duty for the country. Delayed allowances, bonuses, poor handling at athletes’ village and no sense of national recognition has meant athletes giving the Games a wide berth. Where were the Rudishas, Kipchoges and Kiplagats? Is it the agents’ to blame or our national officials lack of commitment to the cause?

Fifth, promoting and featuring our sports athletes on both traditional and social media. While not all of the athletes may have been featured, the national officials of the respective sports disciplines sent to Australia would have been propped up. The team had no less than 15 disciplines represented! What would it hurt to have the captains or favourites of say athletics, archery, boxing, cycling, swimming and weightlifting featured and social media presence enhanced? The prominence this would have had on their respective sports and also the athletes’ brands would have been a dollar notch higher.

Take Out

Kenyan Flag Image - courtesy of http://kenyaflag.facts.co
Kenyan Flag Image – courtesy of http://kenyaflag.facts.co

The GoK has been shouting ultimatums to sports officials for the longest time. It’s time they acted on their words. If a sports association doesn’t provide a full account of its participation and corrective measures, there’s good enough reason to send them home. Lock a few and banish others for life. We have seen it happen at FIFA and IOC, I don’t see why Kenyan sports should be held ransom by a few individuals and their selfish motives.

Sports associations need not be run like kiosks and personal fiefdoms for rewarding mediocrity. If the sport discipline doesn’t provide a viable youth development and business case to the Ministry of Sport and soon-to-launched National Sports Lottery, it can kiss any other support goodbye.

Competitive leagues – national and county levels. These are already happening in some team sports such as football. However there is no cohesive effort from the national associations and branch level activities. Even worse is the disconnect between sports associations and county governments where each should be leveraging the others capabilities to muster community support and the other utilizing county funds to develop infrastructure at the lower levels.

National selection and preparation – a deliberate effort must be made in future selection and preparation of our national teams. Beyond the national trials for such sports as athletics, historical data and scientific training practices need to be incorporated in preparing our athletes. Some of the disciplines such as rugby are making these steps. It ought to be a collective effort across all sporting disciplines represented at any multi-sports event – be it the All-Africa Games and Olympics.

Interesting Facts about CWG2018:

#There was an equal number of events for both men and women medals awarded.

#Gold Coast 2018 incorporated the para-athletes to see a complete Games as opposed to separate Games as Olympics and Paralympics – 7 para-sports and 18 sports disciplines

#Gold Coast was the 5th Australian city to host the Games after Sydney, 1938; Perth, 1962; Brisbane, 1982 and Melbourne 2006.

For more reading on Kenya’s performance at the 2018 Commonwealth Games, check these links below:

  1. Gold Coast was a terrible, unpatriotic outing Elias Makori – Daily Nation
  2. Optimism, despair and relief for Team Kenya – Kimathi Kamau – The Standard
  3. Why Kenya disappointed in Gold Coast – James Magayi – The People Daily

 

 

Sports Renaissance or Regression?

Good day to you ladies and gents! As we get back to our roots, we welcome you to read and indulge with our articles and posts. To get us going is an article published in the Marketing Africa magazine by Richard Wanjohi – who will be sharing these more often as well as other posts on sports in Kenya. Karibuni and feel free to indulge us in on Twitter @sportkenya and Instagram #SportskenyaTM

Salutations, ladies and gents! Great to have us reading from the same page in the New Year. We would be saying good riddance to a most challenging 2017 but alas the bad luck followed us straight into 2018! Work with me…

Image courtesy of www.spoonflower.com
Image courtesy of www.spoonflower.com

Sponsorship Blues

To the Kenyan sports fans following the last days of 2017, we were treated to the announcement of the ‘hallowed Kenyan’ courts throwing out a petition by one of the biggest sports betting firms in the country. The case had been taken to the courts for interpretation and suspension of the Finance Act 2017. In June 2017, the Finance CS had sought to introduce a 35% levy on revenues obtained from betting, gaming, and lotteries and as well, as firms with competitions running prizes to be won.

There was hue and cry from the many betting firms that have been at the fore in the sports scene both for betting and sponsorship purposes. At the turn of the year, it became apparent that the Government was not going to balk at criticism thrown at it.

Within the first week of 2018, the biggest sports betting firm in the country which had also become sports main sponsors across many disciplines dropped most if not all local sponsorship deals. Second-tier and smaller betting firms have also been mulling over their support of smaller outfits in the sporting world.

The ruse by the Government on the 35% levy may have two elements to it,

  • Revenue generation – most taxes are introduced to rake in monies which maybe in circulation and as a way of Government easing off its budgetary obligations. For an ambitious Government like ours has been it would be a no-brainer given the monies that betting and gaming firms have been making in the last 2-3 years. Conservative estimates put the figures at between KES 30-40 billion per year.
  • Regulation – the betting and gaming industry has been on an abnormal growth trajectory for the same number of years as above. Mobile technology has made it easier for even the common person in the village to bet and win monies at the palm of their hands. As of writing this article, there were over 20 betting and gaming firms. If we add the slot machines and other gaming platforms in most urban areas, this will easily cross the 50s.

To reduce the number of companies (maybe through mergers/partnerships) and introduce barriers of entry, it was important for the GoK to rein in on charlatans or those operating below standards.

The effects of the levy though have been to shake up the industry and potentially ring a death knell on a number of investments in the betting, gaming and lottery space.

Sports critiques have also harped on a Government that ‘gives’ with one hand and ‘takes’ with the other. Only 2 years ago in June 2016, the same Finance CS had introduced a tax holiday for companies investing and sponsoring sports activities – to entice companies both existing and new to invest more in sport.

In the subsequent 18 months, a number of firms did oblige. They set up shop in the country and invested in sports in unprecedented ways, with 2017 seeing the resurgence of sports sponsorships.  Other companies engaged in sport as they pushed their CSR budgets to procure visibility and presence as sports quite easily gives the spotlight. This has come a cropper in the past few weeks and may dwindle further if the sentiments of corporate firms are anything to go by.

What is amusing is the Government’s knee-jerk response to the withdrawal of sponsorship monies – a KES 500 million contribution. It may seem like a sizeable amount but it is a trickling if all the sports bodies and organisations in need of financial support from withdrawal of sponsorship monies.

Quick aside: I have a bone to pick with the national sports bodies and teams, is the challenge of procuring a single sponsor for your sport. We have seen the tragedy of singular partnerships in sport that prove detrimental and cripple the organisations activities’. It started with the sourcing of media partnerships and overall sponsorships for their sporting disciplines.

If there is anything to learn from the activities in January, it is the need for a number of corporate firms engaged in your sport. An example to learn from is the NBA, which has managed to rope in sponsors for most of its activities. Watch the NBA All-Star Game in the third weekend of February and you will know what I am talking about.

New CS – New Wine in Old Wineskins?

Coming through in the last days of January were the appointments to the Cabinet that included the new Cabinet Secretary for Sports. With 2018, being a busy sporting year for #TeamKenya, then the new office bearer already does have his hands full.

Starting off with the Winter Olympics in Pyeongyang – South Korea (yes Kenya is represented by the charming and affable Sabrina Wanjiru being only the second Kenyan and a chosen few of Africans to participate in the Games held under wet and chilly conditions on the icy slopes of this city in Korea.

It was embarrassing to see a South Korean company decide to pick Sabrina’s tab for sponsorship to enable her train and participate at the upcoming Winter Games. Where are the myriad Kenyan companies’ and what other proposition would they need to invest and brand such a rare gem?

Back to the CS’s matter, looking forward to his agenda for sport for Kenya in the next years. Beyond the political pronouncements – including the stadia et al – the most urgent matter is the setting up of the National Sports Lottery Fund.

Sports Fund

Drawing from the Sports Act, the Sports Lottery Fund serves as to receive an annual sports programme at least 6 months before commencement of every financial year. This programme shall specify and outline a comprehensive plan of action for development, rehabilitation and maintenance of the projects and programmes of the sports agencies and estimated costs for every activity.

4 years since the enactment of the Sports Act, nothing has happened yet – no officials, no structure and still no monies to boot. As a top sporting nation, we should be serious with this Fund and it would have come in handy with the reduction of sponsorship monies.

The Fund ought to form a centralised system and basis for disbursement of monies meant for sports development – be it the physical infrastructure or the sponsorship of teams especially those on national duty.

Last year saw Kenya miss hosting the CHAN (which ended up in Morocco – and to add insult to injury their national team ended up winning this year’s edition). In total contradiction of the Government’s pledge to sport, the country hosted the World Athletics championships, which the IAAF gave raving commendations (sic).

We can avoid such misadventures if the Ministry and relevant sports bodies had not only made the commitment to host continental and international sports fetes but also look towards investing for the future.

This column has noted severally the need for infrastructure for our sports disciplines and with the devolved functions, it is now imperative for both national and local (read county) governments to make this happen.

 

 

 

Success Stories of Sports Fund

When and if the Sports Lottery Fund becomes operational, it can form the basis of a rebirth of sport in Kenya. We have a number of countries that have benefited from such Funds in building teams to sterling performances and long-term invested in the future.

In South Africa, we have programs such as Sport for All – a trust fund whose monies come from the National Gambling and Lottery Board. This sees a fraction of monies generated from casino gambling as well as national betting and lotteries companies deposited in the trust fund.

The programme has been successfully in initiating youth programs for most of South Africa’s sporting disciplines including cricket, football and rugby to mention but a few.

In the UK, the country has a number of active and well-managed sports trust programs, which include the National Lottery Fund, which disburse over £600 million per year. Others are UK Sport – which manages monies from both the Lottery Fund and affiliate bodies such as NOC among others and UK Youth that ensures youth programmes for not only sports but also educational, arts and sciences in the schools.

The success of these programmes has seen the UK emerge as a major sporting nation in most sporting disciplines and good showing in international sporting events. This was the case in the 2012 Olympic and Paralympic Games held in London.

To bring us home, sports will remain secondary to our national psyche until there is a deliberate and sustained effort to invest in it. Beyond the national levies imposed on corporate firms and businesses, which have sought to engage in sport, the Government has to take a lead in investing and providing an environment to nurture sports.

Enactment of the Sports Act in 2013 was a step in this direction, but we have to move beyond the written laws and act. National sports bodies that are sponsored well have multiple revenue streams to ensure their sports activities across the year. The reward for this would be the supplementary monies from the Sports Lottery Fund once it starts functioning.

Beyond this, we can keep harping the same tunes year-in, year-out.

 

SportPesa’s Sponsorship Withdrawal – Biggest Gamble

2018 Cometh……

2017 has been one momentous year for the country. Even in the world of sport, it has been a well mix in the basket. Talking of baskets, tongues are wagging about the biggest sponsors of sport in Kenya – SportPesa – who are thinking of pulling back their bountiful offering, effectively reducing its involvement in sports in Kenya. What does this portend for sports in 2018?

We got the world...(image courtesy of SportPesa)
We got the world…(image courtesy of SportPesa)

A few posts ago, we predicted the impact of sports betting companies on our sports scene. A casual look at Kenyan sport in the last 3 years has seen a major impact both directly and indirectly on how we consume and interact with sport.
A PwC report on Kenya Entertainment and Media 2013-17 , revenues from sports betting were projected to rise from US$ 11.7 million (2012) to $17.3 million (2017).
As of writing this post, there are about 25 sports betting (and gambling )companies registered in Kenya. The biggest and easily recognisable is SportPesa – operating BCLB (Betting Control & Licensing Board) license no. 673 through Pevans EA Ltd.

Conservative estimates of sports betting and its impact to the economy are at between KES 635-700 million p.a. This is mainly in sports sponsorship, direct spending in improving sports facilities and teams, as well as employment. Add another KES. 2.4 billion in media spend (various media research reports in 2017) – from digital, print, radio and TV – as well as daily spends and we’re talking of billions of shillings!

The synergy enjoyed by both betting and telecoms companies have seen the mobile money in Kenya grow to daily transactions worth KES 18.4 billion! A good fraction of the monies are from your common man on the street, to the discerning campus student and many in blue-collar jobs who review their odds every other morning to make the winnings.

SportPesa Success

Back to SportPesa, the upsurge of sports betting in Kenya can be attributed to its adeptness and adaptability to their audience. As aptly summarised by BetMoran on the post titled ‘ Why SportPesa is very successful‘ the main points include;

  • Consumer spend – 50,000 users spending an average of KES. 500 = KES 25 million per month;
  • High and engaged web audience – an average of 16-18 million users every month (if using Google AdSense-this is another revenue stream);
  • Consumer education – when launching in 2014 just in time for the World Cup, SportPesa has continually educated its target audience on its various betting platforms and options;
  • Mobile technology – as noted above, riding the wave of over 25 million unique mobile phone connections, SportPesa was able to ride the wave of mobile money and making it integral in its platforms;
  • Media spend and engagement- as of Aug 2017, SportPesa was the biggest ad spending firm in media in Kenya rivalling telecoms and FMCGs such as Safaricom, Coca-Cola and P&G that have traditionally been high spenders in these.
  • Timing – launching in time for the 2014 World Cup, the brand was able to take advantage of the biggest sports extravaganza in the world. Pray they’re already looking forward to the 2018 one…

Enter GoK’s hand

In May/June 2017, the Treasury CS tabled proposals to tax sports betting firms in Kenya as high as +50% of the daily collections. While it is not our forte in matters taxation, with the numbers mentioned above, it would be foolhardy to assume this would not attract the Treasury technocrats. Given its agenda to invest in infrastructure including the now-on-then-off stadia development, the GoK has had a tough year in looking to bridge the budget deficit.

Sports betting firms did what is becoming our typical litigious selves in Kenya and took to court to stop the tax measures. The case to nullify the tax measures was dismissed last week, effectively attracting a 35% tax cap on the gross earnings of the sports betting firms effective January 2019.

As of close of 2017, the tax percentages were as follows;

  • 5% of lottery sales;
  • 7.5% for betting firms and bookmakers;
  • 12% for casino gambling and
  • 15% for raffles.
  • Additional taxes include 30% corporate tax and 25% of their total sales dedicated to social causes, including sports activities.

SportPesa is currently involved in major sporting disciplines including;

a) Football – FKF, Premier League, Super 8 , Gor Mahia FC, AFC Leopards FC and Nakuru All Stars FC

b) Rugby – through KRU, National 7s team and Kenya Harlequins;

c) Boxing – Boxing Association of Kenya and boxer Fatima Zarika;

d) Rallying – by sponsoring Leonardo Varese.

Other sponsorship includes shirt sponsoring Everton FC; sports partnership with Arsenal FC, Southampton FC and Hull City as well as La Liga in Spain.

All these associations are likely to be affected in one way or the other once the firm confirms its future role in sponsoring sports in Kenya and overseas too.

Having started expanding its geographical reach in the region to both Uganda and Tanzania, the main market still remains the local scene. The firm’s perceived close links within the GoK will also be exploring ways of either reducing the burden of taxation or enjoying tax holidays for a little longer than the prescribed date.

Way Out?

  1. National Sports Lottery – the establishment of this lottery is long overdue. The GoK through the Ministry of Culture and Sports ought to have fast-tracked this in the last 3 years. Among the many options would be to push for all betting and gambling companies to remit part of their monthly revenues to this common Fund. The monies raised would be apportioned to the sports associations proportionate to the scope of the sport and planned activities for the year. This has worked successfully in countries such as the UK.
  2. Commensurate Social Responsibility – in South Africa, betting and gambling companies have to engage a fair amount of their revenues to corporate social responsibility. While it may not be a sustainable business model for sports business, it is a means to the end of sports development in parts of the world as this.
  3. Lobbying – while we are not privy to what may have happened along the corridors of Parliament and the delays in confirmation of respective committees, it would serve them well to lobby the legislators to reduce the impact of the taxation on their revenues. Alternatively they can give their options of tax regime or tax holiday for those setting up to their 2nd or 3rd year upon which the applicable tax kicks in.

As of 1st January 2018, SportPesa had sought to appeal the ruling in the courts seeking to overturn the ruling. In the meantime, all local sponsorship stands suspended.

To managing the taxman and his demands, a lot still needs to be done to reach a consensus. For the sports organisations likely to be affected, a common ground on appealing to those in Government can be pursued.

It remains to be seen how the biggest gamble will finally play out in 2018.

 

Kenya at the Olympics – Infographic

It’s Olympic time again and what better way than to give our good fans something to cheer about. Our very able designer Nzilani Simu (@nzilanisimu) reprised her 2012 infographic and gave us another piece of great work. See it for yourself as you follow and enjoy the 2016 Olympic Games in Rio. Share widely too and follow us on @sportskenya for updates on #TeamKenya’s performance at the Rio Games.

 

OlympicsKenya FINAL - 2016-midres-01

KRU to host 2nd National Development Conference

Kenya Rugby Union will hold its second National Development Conference from today 1st -2nd of July at the Strathmore University.

Kenya Rugby Union logo courtesy of Wikipedia

 

The Union has seen a fairly successful outing in the 2015/16 season. It will be seeking to have a forum where the game’s stakeholders get to commune and share best practice to improve and grow the game.
The 2-day event will also seek to identify the successes, challenges and opportunities available for all in the country. The agenda will include workshops, plenary sessions and breakouts with the agenda outlined in brief as follows;

  • Opening Remarks by KRU Chair Richard Omwela
  • Keynote Address – John Sibi Okumu
  • Strategic Plan Overview
  • Towards High Performance – An Analysis of KRU – Steph Nel
  • Rugby World Cup 2023 – Steph Nel, Oscar Mango and Simiyu Wangila
  • Difference between Grassroots and Elite Rugby – Felix Ochieng and Richard Nyakwakwa
  • Sponsorship and its Effect on the Brand and Team – Peter Nduati
  • Tournament Management – Godwin Karuga
  • How Rugby can Leverage on PR – Paul Barasa
  • Club Governance – CMD

For a game who’s glory had seemed lost 18 months ago, this is a welcome trait and learning for other sports associations. It will inform some of the major plans for the next few months and years as the game seeks a wider appeal and entrenching professionalism. For you without a plan for the weekend, make a point of visiting the location and interact with rugby honchos and game enthusiasts.

With IRB 7s 2015/16 season done and dusted, can we conquer in Rio?

IRB 7s Series 2015-16
The 3rd weekend of May 2016 was always going to be a momentous one for Kenyan rugby fans, more specifically for the 7s game. Well, after the Singapore and Paris rounds of the HSBC 7s IRB Series, the expectations would only get higher. Unfortunately the Kenyan 7s team, affectionately known as the Shujaa Pride, seemed to have run out of steam in the final outing in London’s Twickenham Grounds.

Collins Injera – image courtesy of www.osbke.com

One Collins Injera had other ideas though. The winger who is celebrating 10 years since making his debut to the Kenya 7s team topped the tries to become leading try scorer of all time. After passing the previous record of 230 tries, he went on to add 4 more tries on the last day to increase his tries at 235. Below is a list of the top 5 leading try scorers;

  1. Collins Injera (Kenya) – 235 tries;
  2. Santiago Gomez Cora (Argentina) – 230 tries;
  3. Ben Gollings (England) – 220 tries;
  4. Dan Norton (England) -210 tries;
  5. Fabian Jurles (South Africa) – 179 tries.

{Special mention too to Humphrey Kayange, Collin’s elder brother who is 8th on the rankings with 159 tries}.
Congratulations to Collins Injera and the Kenya 7s team for achieving this feat! Commendable job by the team finishing 7th in the log of IRB 7s teams with 98 points , 1 point less than the highest ever points.
The team came of age this season winning at least 1 of the circuit series in Singapore though they featured in less Main Cup action than would have been anticipated. The team has also been able to withstand initial woes of delayed salaries (though not fully resolved yet). They have also had a fairly common front with the team management. This stability has ensured less rocking and more focus on the team’s deliverables.
With the IRB 2015/16 circuit coming to an end, the second half of the tough year starts almost immediately. These include;

  • Rio Olympics Games 
  • Kenya 7s circuit in the 3rd and 4th Quarters of 2016 (to be reviewed in Sep 2016)
  • IRB 2016/17 Circuit (to be reviewed in Oct 2016)

Rio Olympics Games



Having qualified among the last slots as Africa representatives, the Kenya 7s team saw its resurgence which formed the basis of the current success. However this will be banished first due to its sterling performances making them marked by the bigger teams.

The success too has meant the team has kept within its current players utilising a minimal number as substitutes along the season. This may again work as double-edged sword as the experience will serve them well. The negative though is the exhaustion from a tough season and the harsh weather in Rio.

Again the limited pool of players (sic) may hurt the team going from the circuit to the Olympics and onto to the new season 2016/17. No belittling the achievement of the Collins Injeras and Humphrey Kayanges of the team, it is also time new talent gets to step up and take the place.

The more realistic target would be for a medal bracket – Bronze medal at the worst. Gold and Silver would be ideal but you can lest assured the big boys in Fiji, Australia, New Zealand, fellow African reps South Africa as well as Argentina and USA will be no pushovers for the summer festival of Games.

Preparations will also be key to how the team performs. Here we invoke the GoK and the sponsors who first need sort out the payments to ensure players are fully remunerated. Being one of the few semi-professional sides in the top 10 of the IRB circuit, the players make heavy sacrifices. Its only fair they get rewarded their hard-earned monies.

Still relating to preparations, the pre-Games camp will be integral to ensure the team doesn’t run rugged in the humid conditions of tropical Rio. Ideally a few days in Mombasa or such a location would mimic the conditions down in Brazil.

Finally the Olympic team for Kenya under GoK and NOCK supervision would make ours a worthy Games. Previous Games have seen #TeamKenya get a raw deal with arguments over non-essential travel parties ( Sports CS READ THIS) making the Games at the expense of players and essential technical team members.

Once these are addressed, we can sit and enjoy an entertaining debut of the 7s rugby game in Rio, watching our only team hopefuls for #TeamKenya repping the country. Over to you KRU, GoK and NOCK!

Kenya Sevens finally break the duck winning the Singapore Sevens Main Cup

A shimmy here and dummy there – Sunday 17th April, 2016 marked a watershed moment for Kenyan sport. The Kenya Sevens Rugby team better known as Shujaa overcome current IRB 7s table leaders Fiji 30-7 to win the  Singapore Sevens Main Cup.

Take a quick pix- Kenya’s Shujaa – Singapore Sevens 2016 champions – image courtesy of www.stuff.co.nz

Having made two previous main cup finals in 2009 and 2013 respectively, the Kenyan side has slowly been creeping up on the bigger and more favoured teams for awhile. The HSBC IRB 2015-16 season too has been a mixed basket with the Kenyan team with posting a number of strong performances in the group stages only to falter at the quarters of the main cups.
Even in Singapore, the team had started well beating Russia, before tying with Scotland and losing to fellow Africans Blitzbokke from South Africa. Thanks to the other teams falters, the team’s determination got its redemption moving into the quarters (against France) and semis (against Argentina).
Collins Injera also won Man of the Match as he also sought to close in on the akk
Not belabouring these points, the team now looks primed to finish in the top 6 places of the HSBC IRB 7s rankings if they are able to reach the semis in the remaining 2 legs in Paris and London. The final position will definitely put Shujaa team in a prime position for a medal place in the Rio Olympics Games in August.
For now though, let’s savour the historic win after 140 tournaments, 2 previous finals, we are the CHAMPIONS!

Here’s a sneak peak of how major new outlets reported it;
BBC ;

Kenya shocked Fiji 30-7 in the final of the Singapore Rugby Sevens to claim their first World Series title. It took Kenya 140 tournaments to finally break their duck and they are only the second African nation after South Africa to win a World Series leg.

 SkySports:

Kenya pulled off a stunning 30-7 victory over Fiji in the final of the Singapore Sevens to capture their first World Series event and join the growing list of contenders for the Olympic gold medal in Rio. The East Africans, who had twice finished runner-up in tournaments, blew the Fijians off the park with six tries in the first-half, including two by Collins Injera who took his career tally to 228 touchdowns, just two behind Argentina’s Santiago Gomez Cora’s world record of 230.

FoxSports:

KENYA has stunned the sevens world with an epic upset of Fiji in the cup final in Singapore. The unfancied Kenyans destroyed the world series leaders 30-7 — delivering the African nation their first major sevens title after losing the cup final in three previous tournaments. Kenya scored six tries — all unconverted — with stalwart Collins Injera nabbing a double.

And finally CNN’s interview with Collins Injera on his exploits thus far as he tries to breaking the all-time try scoring with CNN’s Christina MacFarlane;

Sports in Kenya – First Quarter 2016 – The Good, The Bad and The Ugly

The first quarter of 2016 is
already up, funny how time flies when we’re having fun…but is Kenyan sport
really have that much fun? January – March there have been a number of
positives to cheer up our common good as a nation (though David Ndii doesn’t quite believe in this….). The same period has also seen a number of
disappointing results, pronouncements or lack thereof. Let’s get this started;
Good

  • FKF Elections – a new Board of management is running
    Kenya’s biggest sport, football. After a number of false starts, it was the
    youthful Nick Mwendwa who
    won the day. His base, christened #TeamChange also scooped a number of
    strategic positions including the Vice President – giving Kenya her first female
    top football official.
    Kenya’s Oscar Ouma against New Zealand’s Bonny Williams – courtesy of FoxSports.com 
  • Kenya 7s – 2016 started well for the 7s team. In March, victories
    against strong nations like New Zealand and Argentina at the Las Vegas 7s showing
    intent into the team’s aspirations of finishing in the top 6 of the IRB 7s log.
    One of the highlights was one Collins Injera clocking his 220th try
    and now chasing the top try scorer’s position being the only top 3 7s players
    with a shot at it. 
  • Kenya’s athletic prowess – world half-marathoners (both men and women ) and continental cross-country
    champions is what we are! The two teams scored big victories both at individual
    and team levels colleting top honours and firmly setting the pace as the world
    prepares for an Olympic year. Hongera
    wanariadha wetu
    !
  •  Motoring whiz – Tejas
    Hirani
    – if you don’t know that
    name, then you don’t know the young genius of a motorsport driver in the
    country who’s making it big on the icy and speedy trails in Europe. And as he
    says on his link this is “a champion in the making”…enough said! 
  • Sponsorships – the betting companies have been placing
    their money where mouths are by signing sponsorship deals with the Kenya
    Premier League, top teams in the KPL including AFC Leopards, Gor Mahia among
    others. Other corporates have restored some of their sponsorships including
    Kenya Airways, Safaricom who put investments in the rugby sport. Golfing
    enthusiasts got their annual swings thanks to a raft of sponsorship deals –
    including Barclays Bank, MultiChoice, TransCentury among others.
    Flying Tejas – Kenya’s motor-rallying Tejas Hirani –  courtesy of www.tejashirani.com 
Bad

  • Anti-Doping Bill – if ever there was a time our MPs were
    needed to legislate on a Bill before its signed into law, it’s now. But what do
    our ‘honourable men and women decide? Blow whistles while others were busy
    cheering on the Presidency before going on recess. Now Kenya stares at missing
    major athletics events including the 2016 Rio Games
  • Football politics – it didn’t take long for the game to be
    back in mucky waters – from the national coach appointment, to the circus that was the national team selection and
    ultimately 2 defeats for the 2017 Africa Cup of Nations qualifiers. It has also
    been an unsteady start to the Kenya Premier League as teams seek to secure
    sponsorships, with officials busy scheming how to keep the monies deeper and
    for long than pay deserving players and coaches. I mean why did Gor Mahia
    insist on reducing former manager’s pay before he decided to jump ship?
Ugly

  • AFCON  2017 Qualifications – Kenya’s (placed 103 on FIFA  world ranking loss to Guinea Bissau – over 40 places at 147 below Kenya  and we couldn’t muster a single goal. The second game inNairobi ended in a loss of 0-1 though the match was disrupted for 30 min as
    Kenyan players disagreed with referee’s decision to award a goal. In the meantime, the team and the venue Nyayo National Stadium faces severe penalties and likely suspension for the indiscipline.

  • Kenya’s Volleyball queens loss to Egypt in Rio Games direct qualifications – the team looked destined to book a direct ticket to Rio in August but the Kenya Volleyball Federation officials and team management had other ideas. First the change in personnel bringing in less experienced players was bound to backfire. Secondly the team’s preparations were haphazard and the technical aspects not well covered. The only reprieve is that there is one more round of qualifiers to be played next month in San Juan, Puerto Rico

Kenya Sevens – Seven Top Moments of the Rugby 7s team

2016 marks a momentous year for the game of rugby and in particular the shorter version in the Sevens. Taking a look at both the 2015/2016 IRB Sevens Series and the Olympic Games in Rio in August, Kenya’s team is well-placed to claim its place and maybe rewrite history too…
20 years ago, the Kenya 7s affectionately known as Kenya Shujaa team journey started in earnest as one of the most exciting and hard-working teams in the rugby series. It also marked a start of its major sporting event in Kenya in the Safari Sevens. Through this storied past, we have decided to take a sneak peek of the top 7 moments of the game in the last 20 years since it gained prominence in this part of the world.


[NOTE: This is no scientific list and its given its order more by the chronology of events.]

1. Kenya qualifies for 3rd Edition of Rugby Sevens World Cup (2001) in Argentina

It had taken about 5 years to build a formidable team. The team had played as an invitational team at the Middlesex 7s,  Commonwealth Games in 1998, as as Dubai and Stellenbosch legs of the inaugural IRB Sevens series in 1999. The Safari Sevens also worked to whip up local team support and appetite for the game, as well as expose the team to opposition of similar experience.
At the third edition of the Rugby Sevens World Cup, Kenya announced its entry into the global stage.
From Africa there were its more fancied counterparts in South Africa and Zimbabwe. Though the team didn’t score any victories thus finishing last in the Pool (along with Fiji, Argentina, South Korea, Russia and Ireland), they did play in the Bowl beating France 12-5 before losing in the semis to Chile.

2. Kenya beats Australia – Hong Kong Sevens (2002) – IRB Sevens Series 2002/2003

Following good outings in 2001 and 2002 in various invitational tournaments and the Commonwealth Games, Shujaa team was slowly cementing its place in the game. In 2002 at Wellington 7s in New Zealand, Kenya caused a major upset topping Australia 15-12. By the end of the IRB series, Kenya was placed in the ninth position finishing within the top 10 bracket.

Ben Ayimba’s a coming for you…Image courtesy of www.kenyapage.net

The performances in this season helped the team’s campaign in becoming a core team of the IRB Sevens Series in 2004. The series usually comprises of 15 ‘core’ teams named each season depending on their experience and performance of past seasons.

3. Kenya finishes joint 3rd at 5th Edition of Rugby Sevens World Cup (2009) in Dubai,UAE
Come 2009, the Shujaa team was enjoying a rare era of success despite having a semi-professional team. It had managed to groom some great talent that even one of its players became coach and helped it one of its best seasons ever.
That player was none other than Benjamin Ayimba. Initial skepticism coming from many quarters was quickly vanquished when the team reached 7 out of 9 semi-finals and 1 final of the IRB series. In H. Kayange and C. Injera, the team had two players who came of age and produced try after try.

In the same year, the Rugby Sevens World Cup was held in Dubai, UAE. They played in a tight pool consisting of England, Tunisia and Hong Kong emerging second.  The team scored a major win over Fiji beating them 26-7 in the quarter-finals, before losing out to Argentina in the semi-finals. The team would finish joint 3rd with Samoa.

These accomplishments saw the team’s Collins Injera and Humphrey Kayange awarded the Order of the Golden Warrior (OGW) by the Head of State for their role.

4. Kenya beats New Zealand  AND
Kenya reaches Final  of Wellington Sevens (2013) – IRB Sevens Series 2012/2013

2010 and 2011 were tough years for the team and the mixed performances had the Kenya Rugby Union and sponsors influence the hiring of the management team. On the field though, Kenya Shujaa had by now become a crowd favourite and attracting attention across the series tournaments.
Once again, at the Wellington 7s, the team bested a top seed this time ,the hosts New Zealand in a memorable game. The game ended 19-14 to mark Kenya’s first roll into a Final.

In the final, Kenya was primed to play England – so much for patriotism on the side of coach Mike Friday who’s English native. If the semi-final game was a toughee, the final was a cracker and nerve-wrecking affair, requiring extra-time to be decided. And were it not for captain Andrew Amonde and Oscar Ouma being sin-binned, maybe it would have gone either way…see below;

5. Kenya finishes 5th in IRB Sevens Series for 2012/2013

Sterling performance by Kenya Shujaa finishing in its best ever position , 5th in the IRB Series deserves a mention. Given Mike Friday’s hard work with the team (we all remember how massive they all suddenly looked even for winger Collins ‘Collo’ Injera who had a tough season with the cancellation of his contract).
There were suddenly vested interests in the game some being from the Board and also the interference with the management and contractual issues. This notwithstanding the team put in its best boot forward.

6. Kenya finishes 4th in 6th Edition of Rugby Sevens World Cup (2013) in Russia

The team’s performance in the IRB series meant the team was girded with positive energy going into the Luzhniki stadium, Moscow, Russia. The most outstanding had winger Willy Ambaka being voted into the IRB Series for 2012/13 Dream Team. Pool C pitted Kenya against Samoa, African rivals-Zimbabwe and Philippines. The team topped the pool and advanced to the quarters beating France 24-19. Once again Mike Friday’s charges were to face a familiar foe, England. It was another closely-contested game ending 12-5 for the English.

Willy Ambaka whizzes past a New Zealand player – image courtesy of AFP

With the team seemingly disappointed to have to play in the third-place play-off, they lost 29-5 to the Fijians. What was worse was the how the management were treated with Friday tendering his resignation as the obnoxious now became putrid. His departure marked the end of a fairy tale season and downward trajectory of the team for the next two seasons.

7. Kenya qualifies for Olympic Games in Rio (2016)

Having endured a rough 2013/2014 and 2014/2015, the Kenyan team had one last chance to redeem itself. The change of technical bench from Paul Treu to former international Felix Totty Ochieng had not brought back the spark to the team’s performance. Many even started questioning if the team still deserved to be accorded the ‘core team’ status. It was a trying time indeed with the 2015 Safari Sevens – which usually serves as a warm-up to the team’s IRB series – having the lowest attendance ever in recent times. Tournament sponsor Safaricom had earlier in the year withdrawn its support meaning the 7s circuit was a dour affair leading to the scenario described above in the Safari Sevens.
The 2014/15 season was used to select automatic qualification to the 2016 Olympics. This was given to the top 4 teams at the end of the season. Kenya missed this badly and had to settle for the African Olympic qualifiers.
A few positives though were the return of Richard Omwela to head the Kenya Rugby Union. Choosing to go retro and nostalgic the Board chose Ben Ayimba to steady the ship. The team also had a mix of talent bringing on board tested players as well as grooming the new talent for the 2015/2016 busy season.
In the Final of the qualifiers, Kenya faced arch-rival Zimbabwe. The latter looked like they had secured the place scoring a try in the dying seconds, almost putting the game beyond Kenya’s reach. However a moment of inspiration from speedy Dennis Ombachi saved the day and as they say the rest is ….watch below;

Quick Notes:

  1. Kenya Rugby Union officials have indicated they have worked on the players contracts and they can rest easy as they play in the Series for 2016.
  2. Collins Injera  will be chasing more tries seeking to catch Argentina’s Santiago Gomez’s tally of 230 tries and England’s Ben Gollings 220 tries.Possible? Who knows…

Semper fortis Kenya Shujaa !!!