There has been all the hullabaloo about the AFC Leopards-Ingwe TV deal with Zuku and the concerned club’s status with KPL’s sponsored by SuperSport. While the easier path is for KPL/SuperSport to feel infringed by the deal, it’s in the club’s interest to look for alternative sources of revenue and by extension engagement channels. The TV channel which is supposed to screen 36 episodes of half-hour each covering past games, interviews, team news and historical journals. If anything, it has been SuperSport and KPL’s personnel sleeping on the job for lack of initiative to engage local clubs on setting up their own TV channels.
|Ingwe TV logo – courtesy of www.afcleopards.net|
Across the world, major football clubs have their own channels which serve to endear themselves to their fans and provide an added platform for not just engaging with them but also for sponsors, advertisers and related parties to reach the audience.
The main bone of contention is that AFC Leopards playing in the SuperSport-sponsored KPL ( now Tusker Premier League) which sees it enjoy live coverage of their matches and also featured in the weekly football magazine Simba Soccer programme among others. Now if you look at it carefully, this is the same sort of engagement with other clubs in the KPL only that AFC Leopards ( and maybe 3-5 other clubs) would have a rich heritage as that of Leopards affectionately known as Ingwe by its fans.
And though AFC Leopards had earlier tried such a deal with Smart TV before it went under, it is a veritable decision which is bound to cause other clubs to start looking for such alternatives.
If you look at the revenue sources for football clubs in the country, the main ones come from corporate sponsors who still haven’t put enough monies to cater for huge expenses incurred by the clubs in its wages, training and youth facilities. The monies from SuperSport are also not enough with the booty shared according to how well the club does on the standings at the end of the season. Ticket sales on match-days are so haphazard and given the apathy that fans are bound to build following recent spates of fan trouble and violence, it is not yet a reliable source.
This leaves clubs such as AFC Leopards with deals such as Ingwe TV. The challenge now will be on its management and club aficionados to come up with regular and relevant content both from current and past games. If they have rich archives of past glory days ( maybe they can have a chat with KBC management…) and also dig through past dailies and other publications, they would be able to create such content. Engaging past players and current ones too would see it provide a source of livelihood and work for these players.
In Zuku , they would be able to leverage not just on the TV channel but also on the Internet and online platforms which would be quite engaging as we see a major shift of users to online and mobile usage across the country and African region as well. It would also help Zuku attract additional customers to its triple play solutions and hence create a win-win situation for both parties.
As we write this KPL has threatened AFC Leopards with suspension unless it cancels the deal but Richard Bell the Wananchi Group CEO ( which is the mother company for Zuku) has said they’ll stay put since they didn’t infringe on any rights. Hoping sanity prevails between all parties and though commercial interests maybe the main drivers, one without the other will see a loss not just to the club, TV companies but also to the fan who is the ultimate target in the whole of this equation.